Social Media Contracts for Employees
Some employees represent our company by managing corporate social media accounts or speaking on behalf of our company. When you sit behind a company`s social media account, we expect you to act with caution and responsibility to protect our company`s image and reputation. You should: It is crucial for employers to establish clear guidelines on whether or not their employees are allowed to use social media in the workplace. If they are allowed to access social media during working hours, how long and for what exactly can they use it? You can ask employees to post warnings in which they state their relationship with your organization and that their opinions are theirs. For example, Adidas encourages employees to identify themselves and “make it clear that you speak for yourself and not for the Adidas Group.” A simple and straightforward policy with sound advice for anyone who uses social media: “. Don`t forget to have conversations instead of pushing agendas. Nordstrom, meanwhile, urges its employees to avoid conflicts of interest. According to Pew, only 32% of Americans say their employer has a policy on how they present themselves online. (Although 51% have a policy on using social media at work – which your policy can also cover if you wish.) Best Buy summarizes its social media policy with the following sentence: “Protect the brand. Protect yourself. Of course, keep in mind that this policy is a living document – that`s because the social media landscape changes frequently, new rules and regulations are being introduced on data protection, and trends can also play a role (e.B the #metoo movement). Be sure to stay informed of the changes and ask yourself if your company`s social media policy may need to be revised. Even if the posts in question aren`t completely illegal, it might be worthwhile for your employees to think about how 17% of American workers admit to using social media to learn more about the people they work with.
And they`re more likely to find information on social media that lowers their opinion. Social Media Policy – For employees to protect confidential information and assets and protect a company`s brand from controversial posts. This policy is based on two different elements: first, the use of personal social media at work, and second, which represents our company through social media. Although social media is a relatively new innovation, it has quickly managed to become part of everyday life. It is estimated that two-thirds of the UK population are now social media users. While the numbers vary from age group to age, it`s likely that most employees will have an online presence in one form or another. It is therefore important that employers have a company policy regarding the use of social media by their employees at work, as the consequences of abuse can have a very serious impact on an employer`s business and reputation. Most of your employees are likely to use one or more social platforms. Anything they post on their personal accounts can pose a potential risk to your business (for example. B if they share confidential information). And, more importantly, the use of social media at work can affect productivity and concentration.
This is one of the reasons why you need a company social media policy – to correct restrictions on employee posting and possibly restrict the use of social media in the workplace. Whether your business is active on social media or not, it`s a good idea to create a social media contract with your employees. After all, social media is ubiquitous and your employees can very easily be seen as a reflection of your company`s culture and values. That`s why it`s important to set rules for what your employees can and cannot say in a social media contract, and who exactly has access to your official social media channels. Here`s a simple social media policy template to get you started: A thoughtful, well-written policy that recognizes the risks as well as the need for social media for journalists and media professionals. This type of policy has a high opinion on the decision-making capacity of its audience and is less prescriptive than educational or even ethical. But it`s better to have both. Consider whether these should be two separate documents, especially if your social media policy is public. A social media policy simply describes how an organization and its employees should behave on the Internet. It helps protect your company`s online reputation and encourages employees to also participate in sharing the company on their online networks. .